Book Review - "Start with Why" By Simon Sinek
"Start with Why" By Simon Sinek Introduction I completed reading this book in July 2018. I had heard clips of Simon's Ted talk on the same topic and was excited to see what else he had to say. Theme The main theme of the book is to get people to start thinking about the "WHY" behind all their actions. If they are running a company, selling a product, leading a sales team, or managing employees, they can build strong loyalty by: i) knowing the purpose behind their actions; and ii) communicating that purpose to others. Simon gives examples of companies that have a clear purpose, most notably Apple and Southwest Airlines, and how they communicated that purpose to their stakeholders. As a result, these companies were successful over the long term, became innovative industry-changing players, and built loyalty among customers, regardless of what products they were selling. He also gives plenty of examples of companies that did not have a clea